Creative Direction Led AI Fashion Campaigns

We create fast-turnaround, editorial-level AI campaigns guided by human creative direction. Helping brands move faster without losing taste, realism or emotional depth.

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A woman with long red hair wearing headphones, a pearl necklace, a sleeveless maroon dress, and holding a pair of Nike sneakers with a blue jump rope, standing against a plain white background.

Redefining visual storytelling

At IDK Agency, human creativity guides the vision. From there, brands can choose how that vision comes to life, whether through traditional photoshoots or AI-driven production, both led with the same level of creative direction, intention, and willingness to push beyond what feels expected.

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A close-up portrait of a woman with light makeup, red lipstick, blue eyeshadow, and long blonde hair with dark roots.
A close-up of a man with a beard, wearing winter gear and goggles, taking a selfie with snow flying around him during a snowboarding or skiing adventure in a snowy mountain landscape.

Our Services

IDK Agency is a creative direction studio partnering brands to shape elevated visual narratives. We lead concept development, brand evolution, and campaign direction, while offering AI driven editorial imagery as a modern alternative to traditional photoshoots. Our approach blends taste, strategy, and innovation to deliver high end visuals faster, more efficiently, and with creative control at every stage.

  • We provide end to end creative direction that defines how your brand is visually experienced. From concept development and moodboarding to campaign execution, we shape storytelling, aesthetics, and creative standards that ensure your imagery feels cohesive, elevated, and emotionally resonant across every platform.

  • We lead strategic rebrands and visual identity direction for brands ready to evolve. This process goes beyond aesthetics, aligning creative vision, brand positioning, and visual consistency to create a refined identity that reflects growth, clarity, and long term relevance.

  • We produce high end editorial imagery using advanced AI programs that replicate the quality of traditional fashion photoshoots. This allows brands to reduce production costs, shorten timelines, and maintain consistent models, styling, and creative direction while delivering luxury level visuals at scale.

  • We design campaign strategies and scalable visual systems that support consistent content creation. By building structured creative frameworks, we help brands deploy cohesive imagery across social media, websites, and marketing campaigns without sacrificing quality or brand integrity.

  • We offer ongoing social media and content direction focused on visual consistency, brand alignment, and audience engagement. Every asset is guided by a clear creative strategy to ensure your content feels intentional, elevated, and built to perform in a fast moving digital landscape.

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Featured Campaign Concepts

A recent exploration in editorial storytelling, visual restraint, and AI-driven production, designed to live as part of a larger brand world.

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A woman with dark hair and earrings holding a large red scarlet ibis in front of her face, partially obscuring it.
Generated with Kive.ai - Insert into a Photorealistically existing glass jar scene as if it were physically placed inside the jar before the liquid was poured. The bottle is fully submerged and preserved within the same warm translucent (1).png
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A red handbag resting on an empty, dirty plastic purple chair in a worn and stained seating area with a tiled wall in the background.

About

IDK Agency is a creative direction studio partnering with brands to shape elevated visual narratives. We lead concept development, brand evolution and campaign direction, while offering AI driven editorial imagery as a modern alternative to traditional photoshoots. Our approach blends taste, strategy, and innovation to deliver high end visuals faster, more efficiently and with creative control at every stage.

Our mission is to lead brands through bold, strategic creative direction that challenges what feels safe and expected. We create work that moves between minimal and loud, familiar and uncomfortable, using strong storytelling to make brands impossible to ignore. Creative direction is always the foundation of our work, guiding every decision regardless of execution. For brands seeking flexibility beyond traditional photoshoots, we offer AI powered imagery built with the same level of creative vision, precision, and intention, delivering faster timelines and lower production barriers without compromising impact or quality.

We focus on clean composition, intentional framing, and negative space, allowing one idea to breathe rather than stacking multiple concepts at once. Visuals are built with a strong attention to texture and tactility, often centering fabric, skin, surfaces, light falloff, and subtle shadows to create imagery that feels grounded and real.

Our work is never meant to shout or sell overtly. Instead, it lives closer to a fashion spread, a campaign opener, or a fully formed brand world where the product exists within a story. We are drawn to contrast, soft and structured, stillness and movement, familiar yet slightly uncomfortable, creating quiet tension that holds attention without forcing it. Consistency guides every decision. We constantly ask whether imagery belongs in the same world, whether it aligns with the surrounding visuals, and whether it can live within a system rather than as a one off moment. The result is work that is editorial, emotionally restrained, texture driven, system oriented, and guided by taste rather than trends.

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  • “We’ve had a great experience working with Dominique. Communication was smooth, and her team delivered outstanding images that exceeded our expectations. Highly recommended.”

    — Benge Weng, Innsol

  • “Amazing service, extremely relevant and creative innovation when bringing ideas to life. I hope to continue working with this team!”

    - Miles, Phresh Co.

  • “Some of the best creative work I've seen in a while! I needed a campaign created for a fashion show I was working in and IDK Agency did not disappoint. The project was incredible and turn around time was fast.”

    — Demetrius Douglas, WSTAM

 FAQs

  • IDK Agency is a creative direction studio offering full scale brand evolution, campaign strategy, and AI driven editorial imagery for fashion, beauty, and lifestyle brands. We combine creative direction, rebrand and visual identity leadership, campaign strategy, and social media content direction with advanced AI programs to create cohesive, high end visuals that cut the cost of traditional photoshoots, accelerate delivery timelines, and elevate how brands show up across every platform.

  • Once you book a package, you’ll receive a brand intake form to upload your product photos, brand assets, and visual references. We use this information to develop your concept, create test scenes, generate proofs, refine the visuals, and deliver final AI-generated product images tailored to your brand.
     This process is built to ensure accuracy, consistency, and high-end visual storytelling.

  • • Clear product photos (taken by you or your team)
     • Brand assets (logo, colors, fonts, style guide)
     • Usage needs (website, social, email marketing, ads, print)
     • Any inspiration or moodboard references

    Your project starts once your assets and deposit are received. This keeps timelines accurate and predictable.

  • Yes! Exact product matching is a core part of our service. We ensure your AI-generated images accurately represent:
     • color
     • shape
     • material
     • texture
     • stitching
     • hardware
     • branding elements

    We do not deliver unrealistic AI images that misrepresent your product. Accuracy is essential for e-commerce trust, conversions, and brand identity.

  • Your final files can be used across:
     • Shopify and ecommerce websites
     • Homepage hero banners
     • Product pages
     • Social media (Instagram, TikTok, Facebook, Pinterest)
     • Email marketing (Klaviyo, Mailchimp, etc.)
     • Paid ads
     • Print materials and packaging
     • Editorial features

    We format your images specifically for the platforms you request.

  • CORE: 3-7 business days
     ELEVATE: 5–10 business days
     SIGNATURE: 8–12 business days
     HAUTE: 12–14 business days

    These timelines cover creative direction, scene building, proof rounds, and final delivery.
     Delays in feedback or missing assets may extend the timeline.

  • Proof rounds allow you to request adjustments to:
     • lighting
     • scene styling
     • product positioning
     • color accuracy
     • background
     • creative direction

    Proof rounds per package:
     • CORE: 1
     • ELEVATE: 2
     • SIGNATURE: 2–3
     • HAUTE: 4–5

    Additional refinements can be added for a fee.

  • We use a hybrid creative approach:
     • AI for scene design + storytelling
     • Manual refinement for accuracy + polish
     • Precision editing when needed

    This ensures your visuals feel premium, intentional, and authentic — not “AI-generated.”

  • Yes, once delivered, you receive full usage rights for marketing, web, social, email, and print.


    (Commercial resale or licensing to third parties is not permitted unless approved.)

  • Yes! We offer monthly retainers for brands needing consistent content across website, social media, email marketing, and product launches.

    Retainers are available in CORE, ELEVATE, and SIGNATURE tiers.

  • Brands choose IDK Agency because it allows them to:
     • Produce high-end visuals at a fraction of the cost
     • Create unlimited scenes without renting locations or props
     • Update their website and content quickly
     • Maintain visual consistency across every channel
     • Launch collections without needing physical sets or studios
     • Get agency-level creative direction without agency-level budgets

    AI visual production is scalable, predictable, and created to elevate your brand identity.

  • We specialize in brands that care deeply about aesthetics and storytelling, especially:
     • Fashion
     • Accessories (bags, jewelry, footwear)
     • Beauty & skincare
     • Wellness & lifestyle products
     • Premium ecommerce brands
     • Emerging designers
     • Boutique brands
     • High-end small businesses

    If high-quality visuals matter to your brand, we’re a match.

  • Submit a project request through the contact form, choose your package, upload your materials, and we’ll begin building your visual direction.

    Your project officially starts once the deposit and all brand assets are received.

Ready to start?

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Ready to start? *

Reach out today and let’s discuss how IDK Agency can create visuals that move your brand forward.